Place Branding: What’s In It For You?
What will a stronger Hastings County brand mean to you, professionally? Personally?
A place brand is the sum of ideas and impressions people have about a place. You’re VITAL to its success.
Why Place Brand Matter
Every place has an image. What matters is how you actively shape it through experiences & stories.
|Placebrand benefits||What it’s not…|
|Shift outdated perceptions |
Focus on unique strengths
Highlight future goals and opportunities
Align messaging and resources for maximum impact
|A name |
These are only useful tools to bring the brand story to life
A strong Hastings County brand will:
Build and improve awareness, reputation and competitiveness
Nurture civic pride and engagement; turn passive stakeholders into active participants
Enhance the County’s ability to attract local, national and international audiences.
Encourage innovative development and experiences
Support and complement efforts to recruit and attract “new economy” investment, businesses and talent
Position Hastings as a dynamic choice to live, learn, work, and play.
Hastings County is great because…